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1. Iconic principle

General guide information is only about opening hours, product names, floor layouts, etc. A guide system has a unique landmark, which can deepen people's memory and understanding of the surrounding environment.

2. The principle of accessibility

Accessibility refers to the number of paths that can be selected and the ease of guidance to reach a destination. Human beings are using the identification system to recognize the main body of spatial activities. Human beings as cognition are open groups, diversified groups with different cultural backgrounds, different age groups, and different living habits.

3. Visibility and understandability

Visibility means that the content conveyed by the visual guidance system can be clearly seen within a certain distance. People who are active in commercial spaces should consider the characteristics of information received by various groups of people, taking into account the differences in age and activities. Therefore, the guide signs are required to have clear and concise text expressions, so that all kinds of people can easily distinguish the surrounding environment.

4. Inducibility principle

Some human activities need to be completed purposefully, and some activities are completed randomly. Therefore, in addition to guiding the activities that people want to carry out, the design of guide signs must also induce certain activities through design and organization to meet people's potential activity needs.
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